THE STORY : Idôle Aura, a women fragrance like the unique and unstoppable energy glowing from every woman. The power of conquering and dazzling women spreading light and success among their community. From one woman to another, from one Idôle to an entire community ... share the light of success. There is no limit to our future and what we are capable of. Together we are unstoppable, together we are all Idôles.
THE BOTTLE: "Aura" like the powerful and radiant halo on the perfume bottle bringing women altogether around this new power totem. A bottle standing strong and fearlessly, echoing the determination of a generation. A perfume bottle like no other, double-sided : at the front a vibrating rosy golden heart, the core of our inner strength, a powerful heart radiating the sun’s rays. At the back a white iridescent halo that glows from the bottle heart to its edges.
THE SCENT: Our first perfume note is a sun-kissed floral scent wrapped in an addictive solar wave. A luminous perfume like an aura with a solar note that spreads the sensual feeling of skin heated by an endless ray of sunshine from a summer sunset. A fragrance that leads the way by opting for sustainably sourced ingredients [Isparta Rose petal, Madagascar Bourbon Vanilla]
SUSTAINABILITY:
Idôle and Lancôme stand for women empowerment. Together we bloom and we engage with all the women of Isparta, who passionately take care of the Isparta rose as symbol of their togetherness. The IDÔLE RÔSE POWER initiative contributes to a zero waste harvest and to supporting the local economy by valuing their unique savoir-faire.
SOLIDARITY SOURCING INGREDIENTS
A fragrance that leads the way by opting for sustainably sourced ingredients [Isparta Rose petal, Madagascar Bourbon Vanilla] ensuring decent working conditions and fair prices for farmers while preserving the ecosystem.